April 25th, 2009 by Chris Robinson
Case Study – Marrokal Design & Remodeling
An example of the potential value of Internet video marketing for search engine results. By using Internet video distribution channels (YouTube, etc.), a small to medium-sized business can gain significant exposure to search engines and customers in a very short period of time.
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March 18th, 2009 by Chris Robinson
Case Study (Part 1): Hamilton Door Company, Asheville, NC
An overview of Search Engine Optimization (SEO) and the importance it has for small businesses. Introducing a case study of an independent custom garage door installation business and their efforts to promote their website through organic search results.
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March 10th, 2009 by Chris Robinson
Detecting Weak Signals with Web 2.0 – Twitter
How to use Twitter as part of your strategy for monitoring business intelligence – keep current on your competition, your brand, and your business environment. Real-time Web 2.0 tools can provide you with up-to-date information not traditionally available to business analysts and strategists.
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March 6th, 2009 by Chris Robinson
Last year, The Economist began a series of profiles on “the world’s most influential management thinkers, past and present.” The first to be profiled was H. Igor Ansoff – considered to be the Father of Strategic Management.
The Economist’s profile of Ansoff is a nice overview of who Ansoff was and how he fits in history, but a couple additional points are worth making here:
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February 17th, 2009 by Chris Robinson
This online course is being offered by The University of Management and Technology. This course costs $495.
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February 17th, 2009 by Chris Robinson
From Mike Singletary, Hall of Fame linebacker for the Chicago Bears and new head coach for the San Francisco 49ers:
“When I look around the NFL, I’m amazed by how many people have a dream and how few have a vision,” he said. The difference, he said, is that a dream ends up being passive, accommodating disappointment. A vision, he said, “captures the imagination. A vision is something that consumes you like a fire, won’t let you eat, won’t let you sleep until that vision comes to pass.”
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February 16th, 2009 by Chris Robinson
In anticipation of the annual ASP Conference being held next week in San Diego, I wanted to dive into the Balanced Scorecard and how it is being used as a Strategic Management System. At this year’s conference, there are two different breakout sessions dedicated to the Balanced Scorecard, indicating that the Balanced Scorecard has grown in acceptance in the community and can now be counted among the most influential tools in business strategy.
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Tags: Case Study, Green Building, Marrokal Design, search ranking, video interview, video promotion
